Fabric Sanitizer Campaign

A Clorox clean is a kickass clean. So we launched a new laundry product in a kickass way.

Agency: FCB West

Art director: Emily Mayberry

CD: Colin Mitchell

TVC

Activation

Our campaign launched when at-home workouts and fitness influencers were hot. We decided to get people sweating and give them access to unique online workouts by social media’s fav fitness experts.

Cold + Flu Campaign

We partnered with WNBA All-Star Skylar Diggins-Smith for the 2021 cold and flu season–targeting hustlin’ parents who stop at nothing to be healthy and present for every moment.

Agency: FCB West

Art director: Emily Mayberry

CD: Colin Mitchell

Director: Julian Acosta

Fab Sanitizer Social

We worked with a stop-motion animation studio and our DEI team to make fun socials for our multicultural millennial audiences.

Agency: FCB West

Art Director: Emily Mayberry

CD: Colin Mitchell